First things first - I'm fairly new subscription box services - partly because I'm still discovering which ones I like best/have a use for and partly because,` being a recent college graduate, money is a bit tight. That being said, I've been wanting to write about my thoughts on this unique business model and the few experiences I have had with the services I've subscribed to.
Trunk Club. There, we explored the company's space, met with designers and employees, and learned how they were able to simplify shopping for men without their customers needing to step into a store. (At the time, Trunk Club was exclusively a subscription service for men, but according to an article published earlier this summer from TechCrunch, Trunk Club has expanded to women's clothing).
Overall, the process to get a trunk is very simple and focused on making things as easy for the customer as possible. Users sign up, fill out some information regarding their tastes and current fashion style, and then are matched with a personal stylist. Trunk Club stylists reach out to prospective customers via e-mail or telephone to get a better understanding of what the user is looking for in their trunk. The stylist then gathers items based on the users budget, style, and that stylists personal suggestions. A trunk is then shipped to the user to try on and then ship back (for free) any clothing items they weren't happy with. One of the biggest things that has impressed me about Trunk Club is unlike some competitors that charge you a flat rate, Trunk Club stylists really seem to work with their customers to make sure they're happy with the items and the trunk's costs can vary based on what customers decide to keep. Not a bad arrangement for the time-poor professional or student ... (or the fashion-challenged marketing blogger).
Bud Trunk Club isn't the only player in the subscription box service game - there have been plenty of other e-commerce companies who have emerged targeting various markets and product groups. For example, Dr. Squatch Soap Co. (natural soaps for men) and Bespoke Post (various products, samples, and unique supplies for men) are two companies I have subscribed to in the past.
Want to learn more about the different types of subscription boxes? Check out Buzzfeed's article on the top subscription box services.
Look out, Google, there's a new* player in the online advertising space. In a press release last week, the company's, Product Marketing Manager, Eric Farcas, announced some changes that Twitter is unveiling in its Twitter Audience Platform. (*Twitter isn't actually too new to the advertising space, many companies, like Macy's and Harman, have already seen positive results from using Twitter's advertising solutions.)
However, the big takeaways from this announcement include a focus to drive tweet and video views as well as offer advertisers more creative formats for their ads.
1. Driving tweet and video viewsAdvertisers now have the opportunity to integrating many of the targeting options available via Twitter (username, keywords, and interests), directly within the Twitter Audience Platform.
2. Connecting through creative ad formatsAdditionally, Twitter is offering advertisers opportunities to better engage with Twitter users by allowing them to interact directly with Twitter Audience Platform ads. Twitter has also included customizable call-to-actions on bother interstitial and native ads in hopes of more efficient conversions.
This announcement, published only a month or so after, Facebook announces its Pages e-commerce initiative, only highlights the opportunities these social networks have identified to become more profitable, as well as powerful tools for both businesses and consumers.
And who can argue with these numbers? Check out Fast Company's statistics about social media and e-commerce.