First things first - I'm fairly new subscription box services - partly because I'm still discovering which ones I like best/have a use for and partly because,` being a recent college graduate, money is a bit tight. That being said, I've been wanting to write about my thoughts on this unique business model and the few experiences I have had with the services I've subscribed to.
Trunk Club. There, we explored the company's space, met with designers and employees, and learned how they were able to simplify shopping for men without their customers needing to step into a store. (At the time, Trunk Club was exclusively a subscription service for men, but according to an article published earlier this summer from TechCrunch, Trunk Club has expanded to women's clothing).
Overall, the process to get a trunk is very simple and focused on making things as easy for the customer as possible. Users sign up, fill out some information regarding their tastes and current fashion style, and then are matched with a personal stylist. Trunk Club stylists reach out to prospective customers via e-mail or telephone to get a better understanding of what the user is looking for in their trunk. The stylist then gathers items based on the users budget, style, and that stylists personal suggestions. A trunk is then shipped to the user to try on and then ship back (for free) any clothing items they weren't happy with. One of the biggest things that has impressed me about Trunk Club is unlike some competitors that charge you a flat rate, Trunk Club stylists really seem to work with their customers to make sure they're happy with the items and the trunk's costs can vary based on what customers decide to keep. Not a bad arrangement for the time-poor professional or student ... (or the fashion-challenged marketing blogger).
Bud Trunk Club isn't the only player in the subscription box service game - there have been plenty of other e-commerce companies who have emerged targeting various markets and product groups. For example, Dr. Squatch Soap Co. (natural soaps for men) and Bespoke Post (various products, samples, and unique supplies for men) are two companies I have subscribed to in the past.
Want to learn more about the different types of subscription boxes? Check out Buzzfeed's article on the top subscription box services.
Although this blog is still fairly new, the idea is to showcase a new product/service review each Monday. So, to kick-off this initiative - I would like to talk about Kono, a brand new iOS and Android app that promises to make scheduling simpler through intuitive design and features. Although I've only been using the application for about a week or so, I already am enjoying it a lot and am noticing some characteristics that definitely set it apart from competitors. So, what exactly makes Kono so different?
1. Ease of useWhile the app seamlessly integrates users and invitees Google accounts and their calendars, Kono goes one step further to prompt users with meeting categories. Is this a business event - select "Meeting", catching up with a close friend? Better go with "Hang out". No matter what use you have for Kono - the app does a great job of addressing it and making it available so that you can quickly continue on to the next step. Additionally, Kono checks the calendars of both you and your invitees to offer the best time to meet. Lastly, it always helps when these scheduling apps are available for both Android and iPhone users. With so many people switching phones frequently, Kono retains optimal exposure through ensuring it works as consistently as possible on whichever device you have.
2. LearningYou may be thinking - "So far, this sounds like any other old scheduling app" - and if this was all I had to say about Kono, you'd probably be right. I think one of Kono's strongest competitive advantages is its intelligent learning. Kono's big pitch is that its personalized for you: meaning it delivers information on restaurants you might want to meet at based on your past meeting history; it also offers information on quickest routes to meeting locations (no need to break out those Map apps anymore).
3. NotificationsSure, like many other scheduling applications, Kono provides you with notifications ahead of time before a scheduled meeting. But it also gives users the heads up when you should leave, if you are running late, and the options to notify other users with an estimated ETA. Overall, I am very impressed with Kono with only a short time using the application. Their focus on the user is obvious through the simplistic and user friendly interface they have developed. I encourage anyone looking for a scheduler replacement to give Kono a shot.