With the end of summer comes students reuniting on campus with their classmates, and friends catching up after spending summers away on trips, internships, or summer programs. During this time, we identify the changes our friends/colleagues have undergone during their absence away from us. Maybe their summer trip really highlighted their desire to move to Boston, or their internship completely changed their mind about their major, forcing them to start from square one. Whatever the reason, its a time to reconnect and get better acquainted with one another again. I consider Google a friend. It's always been there for me, offering me advice (directions, information, random facts and statistics), its easily accessible (products that works seamlessly on any device), and it just gets me , (I'm a big fan of its "Google Now" service). But lately, I feel as if our relationship is strained and I really don't know Google as well as I thought. What exactly am I talking about? I'm glad you asked:
*I also just wanted to apologize in advance to any Johnnys, Jonathans, or people who enjoy espresso, philosophy, or The Smiths that I might have offended - I don't have anything against any of those things - it was just for example purposes.
The announcement of the new Google logo is just a few days old, published September 1st, 2015 by Google's Tamar Yehoshua, VP, Product Management & Bobby Nath, Director of User Experience. They explain that as Google constantly changes and evolves, so does the creative focus behind the company's branding: its logo. You can view a brief overview of the evolution of Google's logo below:
The new Google logo, transitioning from an image to a GIF, reflects how Google works to make information more accessible for its users (searching via typing, mobile use, and voice commands). Finally, Google tags this logo change as branding Google not just for the present, but for the future. In summary, there have been lots of exciting announcement from Google regarding its new identity and focus. But with such huge changes comes a mix of feedback from business experts and customers. For example, a typography expert reporting on Business Insider, Gerry Leonidas, argues that the logo is full of errors and lack of creative strategy - suggesting that the branding agency in charge of this project completely abandoned the identity that Google had built throughout its long tenure as one of the world's largest tech giants. While Mashable explains that Google's new logo is friendly, a visual embodiment of its commitment to its customers by connecting the dots of all the products and offering a much more sleek design aligned with the style of its products.
So what do you think of Google's new identity? Let me know in the poll and comments below!